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Play4Free evangelist Ben Cousins to leave EA

Cousins to leave after 4 years with EA

The boss of EA's Easy Studio, the lead studio in their plans for free-to-plan games has announced he is to leave the company after four years.

Ben Cousins, who leaves his post as the general manager of Easy Studio just as EA launches Battlefield Play4Free, made the announcement on his Twitter account.

He said: "[Battlefield Play4Free] launches this week and it's time for me to leave EA. Very proud of what I've achieved in the last 4 years."

Cousins recently explained how natural the free-to-play model feels in comparison to the traditional retail model.

On that he said: "I've been doing this for four years now, so it feels kind of normal to me - but I can't think of anything more exploitative than gating all of your content behind having to pay someone $60. That's a really harsh business model if you think about it objectively."

Thanks GamesIndustry.biz.

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