Controversy is good says EA's Gibeau
Frank Gibeau thanks Fox News for the extra publicity
EA boss Frank Gibeau has been commending the contribution that controversy makes to the games industry.
EA has received a lot of "bad press" over Mass Effect, Medal of Honor and, most recently, Bulletstorm.
Gibeau said: "Controversy isn't a bad thing. I personally believe you should court controversy."
This shouldn't be unchecked however. He added that any controversy should match the "creative integrity of the game".
He explained: "You shouldn't do it in a gratuitous way, but if it matches the creativity of the game [you should]. I loved it when Fox News did the 'lesbian aliens in Mass Effect' news angle. I love when they covered the Taliban In Medal Of Honor; I loved it when they covered the Bulletstorm stuff."
"In each one of those cases, it was true to the game and we were trying to do something creatively. The fact that their point of view is different than ours and represented an audience out there is fine by me. I felt we could stand up and defend what we did and be aggressive about it and be proud of it," the EA boss concluded.
Thanks IndustryGamers.
