You're lazy and we're coming for you says DICE to competitors
DICE hoping Battlefield 3 will take Call of Duty's crown
Battlefield developer DICE has fired a warning shot at their competition, stating that "they better watch out".
Karl-Magnus Troedsson, DICE general manager, has been levelling some serious criticism at their main competitors, accusing them of laziness.
He told Official PlayStation Magazine: "Our competitors are getting lazy. They're using the same engine, the same recipe for building a game. At some point you need to take that leap. I haven't seen them take that leap since a long time ago. We are doing that now. They had better watch out. We are coming for them."
He also emphasised that they will be looking for a better dramatic pacing than the Call of Duty instead of trying to compete directly bullet for bullet. Troedsson continued: "Our competitors keep building very, very high tempo games. We want to tell a story with more drama curves. It's not about pumping round after round for six hours."
Thanks CVG.
