PC gaming might be the future says EA
Downloads looking very good on PC
EA Games boss Frank Gibeau is getting excited about the potential that the PC download market has in the future.
Gibeau explained in a recent interview that although the retail prospects for PC games were taking a divebomb the download market on platforms like Steam has been extremely positive.
He told Gamasutra: "The user base is gigantic. PC retail may be a big problem, but PC downloads are awesome. The margins are much better and we don't have any rules in terms of first party approvals. From our perspective, it's an extremely healthy platform. It's totally conceivable it will become our biggest platform."
EA are also looking to make the most of the free-to-play market with the EA exec adding: "If you look at the way people play in Asia, PC is the model. I think that free to play model is coming to the West in a big way."
