Former RedOctane CEO accuses Activision of abusing Guitar Hero
The former boss of Guitar Hero's original publisher RedOctane, Kelly Sumner, has been giving his opinion the situation in the wake of Activision's cancellation of the groundbreaking music franchise.
Sumner explained that Activision had tried to squeeze too much out of the series in too short a time that that lead to the subsequent loss of interest on the part of the consumer.
He said: "It was brilliant. Everybody wants to be a rock star and there was nothing like this on the market at the time. Best of all it involved everybody in the room. It was a great party experience.[But Activision] tried to get too much out of the franchise too quickly. They abused it. There's no reason why Guitar Hero cannot continue. It's a great product. My gut tells me there is still a significant market for Guitar Hero."
Sumner added: "Not every game can be a billion dollar franchise, but maybe that's what Activision wants. I'd be surprised if they sold the brand as it'd prove to the world there is still a market for this product and show them up."