Nintendo claims hardware resurgence despite 74 percent drop in profits
Nintendo are remaining bullish despite revealing that they have experienced a 74 percent drop in profits year-on-year.
Satoru Iwata, president of Nintendo, detailed resurgent sales figures for December that he used to explain his belief that the Wii still has plenty of life left in it. He began saying: "Few people in the industry were able to anticipate that Wii would regain its momentum at the end of the year."
On the US Iwata said: "Wii sold more than 2,350,000 units of hardware in December 2010, which was better than December 2008, when Wii was selling very well. As a result, Wii was able to establish another record in the U.S. home console market by selling more than seven million units in the U.S. in three consecutive years."
He moved onto Europe adding: "Wii was in the lowest position among all the consoles, so when I told you that I believed Wii would make a comeback in the year-end sales season, it might have sounded like nothing but a mere dream. Wii sales rose sharply to the top in the 43rd week, which is when we released the red Wii hardware. The sales pace picked up even more speed during the year-end sales season, and Wii went back to holding the largest market share. I think that few people could have expected that in the peak week of the year-end sales season, Wii hardware would be selling almost twice that of other consoles."