Riccitiello predicts digital to pass retail in 2011

EA betting big on digital

EA boss John Riccitiello has expressed the publisher's ultimate faith in the digital market is predicting that the digital market will surpass the retail market in 2011.

EA has already put a lot of its money into the digital basket by acquiring Facebook game developer PlayFish and mobile game publisher Chillingo as well as launching the browser-based Tiger Woods Online.

Riccitiello went so far as to suggest that digital will account for over 50 percent of the games market in 2011 despite no clear data on just how big the online market actually is.

He said: "At the end of [2011], the digital business is bigger than the packaged goods business, full stop. I think that well find ways to even sell our packaged goods content in chunks and in pieces and subscriptions and micro-transactions."

Thanks Develop Online.

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