EA expects ten years from Star Wars: The Old Republic
Electronic Arts are betting a lot on their new Bioware-developed Star Wars MMO, The Old Republic.
EA's chief financial officer Eric Brown told the UBS Annual Media and Communications conference in New York that they expected SWTOR to last a good ten years.
Brown said: "Our assumptions for break-even and profitability are not seven-digit subscribers. We think we can run and operate a very successful and profitable MMO at different levels."
He added: "The key thing here is to really perfect the product. We're shooting for an extremely high quality game experience. We view this as a ten-year opportunity."
- Microsoft doubles down for April's Games With Gold
- Every wondered what it would be like in James Bond and Joanna Dark met? Cara Ellison and Irene Koh have answered that question
- Dirty Bomb beta is back online
- Obsidian's saviour Pillars Of Eternity launches today, Watch it streamed live here later today
- Infinite Crisis launches fully today on Steam
- Here's what the new Hunters and the Behemoth for Evolve look like in action
- Blood and Burning and Celts Culture DLC Packs arrive for Total War: Attila
- F1 2015 coming to PC, PS4 and Xbox One this summer, first screenshots released
- Ubisoft introduces Alex Parizeau, the new head of Ubisoft Toronto