Blizzard: Retail can do things that digital can't
Blizzard's Frank Pearce has been flying the flag in support of boxed retail products especially as a way of rewarding their loyal fans.
Pearce believes that retail can offer a lot more to consumers than digital products like the collector's editions of StarCraft II and World of Warcraft: Cataclysm.
The Blizzard boss explained to Gamasutra:"Retail has things to offer that we can't offer digitally like the collector's edition, which is always popular with our very passionate fans."
He added: "We're also planning midnight launches for the game at retail around the globe with our developers in attendance and signing autographs. You cant get that experience through the digital purchase."