Pachter: No subs for Call of Duty online betrays shareholders
Seriously...
Wedbush Morgan's outspoken analyst Michael Pachter has been heavily of Activision CEO Eric Hirschberg's comments that they would never charge for multiplayer in a boxed Call of Duty game.
Pachter attacked the decision calling it a "betrayal of shareholder trust" adding that monetising multiplayer elements was the best opportunity to increase revenues that presents itself to publishers today.
He said: "Considering that each of the publicly traded publishers exists to maximise shareholder value, we view their reticence to monetise multiplayer as a betrayal of shareholder trust, and can only hope that each implements plans to address the impact of increasing free multiplayer going forward."
"Even if we are mistaken and charging for multiplayer doesn't result in packaged goods growth, we think that investors will be satisfied if publisher revenues once again begin to grow due to contribution from multiplayer monetisation. In our view, monetisation of multiplayer is one of the greatest opportunities for the publishers, and we think that it would be a serious strategic error to pass on this opportunity," concluded Pachter.
Thanks CVG.
