More better games can unseat Call of Duty says EA CEO
Call of Duty can be beatenB
EA's CEO John Riccitiello reckons that there is a very simple strategy for dethroning Activison's FPS behemoth Call of Duty.
The only answer to Call of Duty's domination is to make a string of better games to take away the series' momentum.
Riccitiello said: "If I had to pick the story I'd like to play out next year is we ship a 90 and they ship an 85. [Activision has] an awful lot of momentum without heir brand, no doubt. What I've witnessed a couple of times in the games industry is the way you unseat a market leader is you make a better game a couple of times in a row."
He has a lot of belief that EA's line-up for next year could crack Activision's stranglehold on the FPS market adding: "I have great expectations to do a lot better in 2011 than in 2010 on the strength of a couple of products like Bulletstorm and Crysis [2], but most importantly for us, Battlefield 3, which I feel incredibly good about."
Thanks MCV.
