Namco: Titles like Enslaved stop games from becoming stale
While the holiday season is generally reserved for highly anticipated sequels, sometimes publishers can find success with new intellectual properties during the period.
Though these new franchises are risky, they are necessary to drive the industry forward, says Japanese mega publisher Namco Bandai. The studio recently launched Enslaved, which is a new IP from British developers Ninja Theory.
"It's important in this industry to have innovative new titles. Without these the games market would become stale. We need great quality gaming experiences, so why not invest in new franchises to the level that most sequels have?" Lee Kirton, PR manager of Namco's UK branch, told MCV. "With Enslaved, this is the case and its a big company statement to do this."
Enslaved appears to be a moderate success so far, charting just behind several big-name franchises, such as Fifa and Halo, during its opening week.
- New Yakuza 0 trailer shows off 1980s Japan
- Bloodborne's Western release date has been confirmed
- Classic WWII RTS action returns with Blitzkrieg 3
- Tetsuya Nomura leaves Final Fantasy XV to concentrate of Kingdom Hearts III
- New Final Fantasy XV trailer unveiled, demo coming next year
- Final Fantasy XIII and its spin-offs coming to the PC
- Final Fantasy Type-0 HD gets a release date
- Visceral reveals details of Battlefield: Hardline's Hotwire multiplayer mode and a new gameplay video
- Singapore hotlap video arrives for F1 2014