Lack of innovation slowing games sales says Iwata
Nintendo's president Satoru Iwata has conceded that their slowing sales is not entirely down to piracy problems on the DS.
Iwata explained that lack of innovation in DS software could equally explain the poor software sales citing the success of Art Academy as an example of where something different managed to sell significantly despite the DS's piracy problems.
The Nintendo boss said: "Of course, as a responsibility of the platform holder, we will tackle piracy. For example, when we launch new hardware, such as Nintendo 3DS, it is a good opportunity to beef up the countermeasures, and we are actually working on that now."
He added: "On the other hand, I do not think we should attribute bad software sales solely to piracy. Even with piracy, as long as we can create products which can attract attention from many consumers and which can greatly entertain them, that software can make it to the number one position of the hit software sales chart."
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