Just Dance sells 4.3 million globally
At a media event in San Franciso, French publisher Ubisoft announced that its surprise hit Just Dance has shifted more than 4 million copies worldwide since its launch last year.
In light of the game's astronomical success, Ubisoft's marketing senior vice president Tony Key anticipates that the genre will become a big money-maker for the publisher.
"This dance category is going to explode. We dont know how big it can be I think its much bigger than what anybody realizes at the moment," Gamasutra quotes Key as saying. "I think theres a real market for that kind of entertainment at home."
Ubisoft will continue to produce titles in the category this winter, with Just Dance 2 and Michael Jackson: The Experience both set to hit shelves before the end of the year. Meanwhile, Rock Band developers Harmonix are producing their own rhythm game, Dance Central, for Microsoft's Kinect.
- Thomas Was Alone gets a release date for PS4 and Wii U
- New Warframe update adds space-flight to the gameplay with Archwing mode
- New poll indicates that people believe online gaming is “the least welcoming space” for women
- CD Projekt RED releases The Trail, the opening cinematic from The Witcher 3
- New Project CARS trailer pulls up to the starting grid
- Far Cry 4 dev says linear games will suffer in the new world of gameplay video sharing
- Almost 1,100 developers, students and journalists sign the new #gamediversity petition embracing diversity in games
- Felicia Day breaks her silence about #Gamergate, is almost immediately doxxed
- Ubisoft announces PC specs for Assassin's Creed: Unity and they're killer