With the start of the 2010 season on the horizon, American gamers were swept up by fever in August as the latest iteration of Electronic Arts' flagship franchise sold more than 1.8 million copies in August.

The title was the top-selling game for the month in North America, selling relatively evenly between both the and 360, according to the latest data from the Group. II was the only other new release to chart in the top 10 games, with older games such as New Super Bros. and Call of Duty: 2 accounting for the rest.

Madden, which has traditionally been closely associated to the Xbox 360, helped the console top charts, shifting 356K units. The Wii and PlayStation 3 sold 244K and 226K respectively. Meanwhile, on the handheld front, the trumped the struggling PSP, moving 342K devices compared to 79K.

While both the and PlayStation 3 showed year-over-year growth, the as a whole declined for the fifth consecutive month.

By Nicholas Gasse