Analyst: Popularity of social games on the rise, industry will need to 'adjust'
While core gamers are busy with recent summer releases, titles developed for social networks are growing increasingly popular. According to a recent survey conducted by the NPD Group, 20 percent of the U.S. population more than 50 million consumers have played game on social media sites.
Unsurprisingly, social games are attracting audiences that traditional platforms have been unable to tap. The NPD Group found that 35 percent of social gamers are new to gaming, while the majority of these players (53 percent) are female.
The NPD Group asserts the rise of social gaming will cause long-lasting ripples in the gaming industry. "[Social games] impact both the time [users] spend with other types of gaming, as well as the amount of money they're spending on gaming. As more players are drawn into these games, the entire games industry is going to feel, and have to adjust to, the impact, said Anita Frazier, an analyst at the NPD Group.
With many users flocking to social games, many core-focused publishers have begun acquiring developers of social titles. Walt Disney, for example, recently acquired Playdom, the third-largest social game developer.
- EA Sports patches in some more missing features for the next-gen versions of NHL 15
- Blizzard begins rolling out a new patch for Starcraft II
- Far Cry 4 Season Pass details announced
- Shinji Mikami: I never use women as objects in my games
- Microsoft releases the first trailer for Halo: Nightfall TV series, first episode to premiere at Halo Fanfest
- Silence – The Whispered World 2 announced for Xbox One
- Titanfall to get its very own Horde mode called Frontier Defense
- John Riccitiello joins Unity as their new CEO
- Bungie explains their latest weapon balancing efforts in Destiny, promises more is coming