Kane and Lynch 2 is all about the grit
It is the anti-Mafia according to Eidos
Eidos has been shedding a bit of light on their ideas behind the marketing campaign for Kane and Lynch 2: Dog Days.
The Square Enix-owned publisher explained that they were very aware of how close the launch of Mafia II was to that of Dog Days and they wanted to emphasis the grittier nature of the Kane and Lynch sequel.
Eidos' Karen Conroe explained to IndustryGamers: "The team went to Shanghai and did extensive video capture to convey what the city looks like in the side streets and alleys. In some of the trailers, like for behind-the scenes clips, we really wanted to get at 'what is real' but we didn't want them to look like the traditional pieces in a nice set up with a TV commentator, so we went to Chinatown in LA to recreate the lights and sounds of the game and present things in a different way."
She added: "The game takes on all the aspects of the anti-hero perspectives. It's like the antithesis of Mafia II, which is stunningly beautiful in presenting its pristine game world and Kane & Lynch 2 takes the opposite approach with its urban grittiness. That's where the tagline 'Real Ain't Pretty' came from."
