Ginx TV the company behind Bravo's popular gaming show Gameface as well as a myriad of gaming channels in is to start up a TV channel dedicated to gaming.

Ginx TV CEO Michiel Bakker made the announcement at this year's Edinburgh Interactive saying that the channel will be available across Sky and Virgin TV networks. They are also looking at producing the channel in HD as well as SD.

Bakker said: "Launching our channel in the UK, the world's second largest videogaming market, will propel Ginx to the big league. The next step for me is to accelerate the roll-out of fully localised channels in key markets around the globe."

He added: "Video gaming is the only massively mainstream entertainment genre without a dedicated channel. My ambition here, is to do for gaming what did for music. Video Gaming has broken through into mainstream entertainment, yet is thoroughly under-represented on TV."

By Ewan Aiton