EA's COO, John Schappert, has been explaining just how pleased that he is with the way the PlayStation is developing at the moment.

In an interview with IGN, Schappert, explained that he had seen the go from strength to strength since revealed the slim version of the console.

Schappert said: "I wouldn't read too much into what we're showing the demos on, but I will tell you, in the marketplace, the PlayStation 3 is doing incredibly well."

"Since Sony changed the PS3 form factor, rolled out the Kevin Butler marketing campaign, and launched some great content, the box is on fire," Schappert continued. "Now the problem is you haven't been able to find it at retail, it's been out of stock. But I think they'll fix that soon. We have high hopes on the PlayStation 3 this year. Again, we like them all, but PlayStation 3 is doing very strong right now."

By Ewan Aiton