PSP News

PSP gets a new marketing campaign

Sony kicks it up a notch

Sony has shown off their new PSP marketing assault in order to get people fired up for their handheld.

In the new campaign Kevin Butler hires a kid called Marcus (the cheeky kid from Role Models) to be his PSP sidekick.

Marcus brings the same attitude to the PSP that Butler brought to the PS3.

The marketing campaign is to support a hefty year for the PSP that will see 70 new titles released in total. The impressive release schedule includes titles like God of War: Ghost of Sparta, Kingdom Hearts: Birth By Sleep, Valkyria Chronicles 2 and Resident Evil.

With support like that hopefully the PSP will see the revival it desperately needs.

E3 Trailer