In an effort to avoid a crowded holiday season rush, has confirmed an early autumn release for the next instalment of the franchise this year.

Associated Press reports a September 14 release for Halo: Reach, both the and getting the game on the same date. Japanese owners will have to wait an extra day.

The date parallels the launch used for 2009's Halo: ODST, which also opted for a September release in order to maximise ahead of the jam-packed holiday shopping season.

Halo: Reach will be available exclusively for 360 on September 14, following a public showing of the game next month during E3.

By Tracy Erickson