Special editions are the way of the future
Industry veteran, Marko Hein, believes that collectable editions could become the standard as publishers try to keep retail sales moving.
Hein, who has just become COO at Port Plexus, explained to GamesIndustry.biz the importance of mixing things up at retail to keep consumers interested.
He began: "I think the Special or Collector's Editions of today could become the standard editions of tomorrow, because you have to differentiate your physical product from the digital download or online game. There's a certain need to provide more additional value to your goods, to stand out against digital distribution in the future."
"Saying this, the boxed product has a problem," continued Hein. "Which is that it doesn't necessarily provide additional value to what you get when you download a game. That means that if your company is in the boxed product business, you need to think how you can provide additional value that doesn't exist in the digital download. Otherwise, when you can download the product for 10 or 20, there's no need for the consumer to pay exactly the same price for the box."
- Ubisoft pulls the Assassin's Creed: Unity Season Pass, offering free DLC and games to apologize for the problems with the game
- Dark Souls migration over to Steam delayed into next month now
- Sony to give partial refunds to PS Vita early adopters over misleading launch advertising
- And here's the goodies that Games With Gold will get you in December
- Nival announces beta access and a massive gun for pre-ordering Blitzkrieg 3
- Evolve developers promise that all map DLC will be free
- Sony gets all generous with Decembers PS Plus Instant Game Collection line-up
- New Destiny trailer teases interesting new stuff coming with The Dark Below
- Geometry Wars 3 hits PC today, consoles tomorrow