Wii price cut needed to keep pace
Analyst calls for a Wii price drop
Wedbush Morgan analyst Michael Pachter, reckons that Nintendo need to cut the price of the Wii in order to keep pace with the 360 and the PS3.
Pachter was very insistent that Nintendo should slash their prices in order to maintain their lead over the competition.
Pachter said: "In the future, lower pricing on the PS3 and Xbox 360 will provide consumers with a more difficult choice when considering a new console."
He added: "The Wii enjoyed a $350 price advantage over the PS3 at launch and a $150 advantage until September. Now, the gap has narrowed to 100 USD, with the feature-laden PS3 a tempting purchase for prospective console households. The holiday Wii sales boost was primarily attributable to a 50 USD gift card promotion offered by Wal-Mart; while we expect similar promotions at holiday next year, we expect the other consoles to be lower priced by then, further eroding the Wii's competitive price advantage."
Thanks Gamespot.
