Tired of laser burn or your friends thieving your games? HMV are test-selling a new insurance policy in some stores, designed to protect games.

For just 1 GBP HMV is offering to protect games for a year against problems like damage and theft.

An HMV spokesperson told MCV: "At the moment the idea is just a trial, by way of affording further value and consumer protection to our customers. It follows a similar initiative in our Canadian chain, and we'll obviously be monitoring the response of our customers in order to decide if we make this a regular part of our offer or not."

As curious as this may appear, it does just seem to be another way to wring some extra cash out of traditional stores' dwindling customer base.

By Ewan Aiton