Speaking at the be-suited MI6 conference, executive Peter Dille has said that he hopes Sony products like the can come to be seen as a 'way of life', and revolutionise the living room in the process.

"We're very proud of our gaming heritage. But we don't see ourselves as just a gaming company," Dille says.

"For us, the living room is not a physical space. It's a seamless and personalized entertainment experience without walls. It's the ability to deliver information and entertainment value to consumers where and when they want it."

The big cheese went on to admit that Sony need to better market the PSPgo if the handheld is to thrive. More from Sony as we get it. Thanks VentureBeat.

By Luke Guttridge