Wii price drop 'over-due'
Industry insiders demand cut
With motion control hardware on the way for both the PS3 and the Xbox 360, Janco Partners analyst Mike Hickey believes a Wii price cut is only a matter of time - and could be essential.
"Importantly, Nintendo built the majority of their casual mass market oriented installed base from a 250 USD price point. We believe Nintendo needs to cut the price of their console from 200 USD to 150 USD immediately, as they should establish as meaningful of an installed base as possible before the Natal and Arc are introduced," IndustryGamers were told.
"We believe they also need to generate strong hardware sales momentum into their competitors release or face the draconian consumer perception of the Wii having a dramatically reduced entertainment value proposition over a faded technology innovation; Rock Band anyone?"
We'll have more news on the Wii, soon.
