iPad can change gaming - PopCap

But only slowly

The iPad might not be huge in gaming terms initially, but puzzle specialists PopCap reckon it could eventually make for huge industry changes.

PopCap exec John Vechey says the iPad could address "a need consumers don't even know they have yet."

"I think it will change gaming. Here's this new device that gets to more people with a really great e-commerce model attached to it. It's really easy to buy on the iPhone - that's part of what makes it successful," Vechey says on Apple's existing success.

"The iPad would be perfect for real-time strategy. You can't have this really immersive gaming experience but it may actually be more fun than a lot of different game experiences you can get with a PC or console."

PopCap are responsible for big series' like the 50 million selling Bejeweled.

E3 Trailer