Hollenshead: id - Zenimax merger went
More of a creative partnership than a merger
id Software's CEO, Todd Hollenshead, is very happy about how their recent merger with Zenimax went.
Speaking to Edge magazine Hollenshead was looking forward to a fruitful partnership with the Fallout 3 publisher.
"It's actually worked out really well," enthuses Hollenshead. "They value development for its own sake rather than just trying to put something in a box and relying on marketing for sales."
He is a bit annoyed that people view the merger as Zenimax acquiring id.
He explains: "Of course everyone looks at it as, 'Well, id was just purchased by Zenimax!' but I think it's just as true that we acquired an internal publishing capacity. That's really what the relationship is."
