Greenberg hopes Natal can crack Japan
Believes market can be enthused, still
Despite hefty investment the Xbox 360 console has endured a very mixed time in Japan, consumers tending to opt for local giants Sony and Nintendo, over Microsoft's rival console.
However, with Japanese hardware and software sales stagnating, Xbox chief Aaron Greenbeg has said that Natal could help re-energise the market when it arrives later this year.
"The reality of the Japanese gaming market is that it is not the size it once was and at the same time we have seen gaming become the largest form of entertainment around the world. However, I don't think this means that Japanese creators should be trying to come up with the next Halo or Call of Duty. I think there are ways to leverage their creativity with new tools like 'Project Natal'," he told Destructoid.
"I also believe that there are ways for some of the popular Japanese franchises to become more approachable for a wider audience as well. In fact, all of the leading Japanese publishers have announced that they are actively working on games for 'Project Natal' and I can't wait to see these come to life.
"I truly believe the future is bright for Japanese creators and publishers."
