Speaking to MCV, European chief Jens Uwe Intat says that the series is "beating the heck" out of Konami's rival Pro Evo series.

Once a critical darling, the Pro Evo series has fallen on hard times in recent years, with FIFA not only earning the higher review averages but also larger sales.

"We continue to beat the heck of Pro Evo and across we're taking 75 per cent of the space," Intat beamed.

"FIFA was neck and neck with 2 [in 2009] to be the best-selling game across Europe."

By Luke Guttridge