PC News

Driv3r slips to June

Atari delay biggest-ever launch for marketing reasons

Atari have this morning announced that the third instalment in the Driver series, called Driv3r, has been delayed until June 1st - when the game will enjoy a global launch on the PS2 and Xbox, allowing the marketing masterminds at the publisher to fully exploit the potential of this latest offering.

"The Driver franchise set the benchmark for the driving adventure genre, as the incredible legacy of Driver and Driver 2 has combined to sell more than 12 million units worldwide", commented DEO Bruno Bonnell. "We believe that this additional time will give our marketing team the ability to exploit DRIV3R's full potential, meeting the high expectations of gamers, media and shareholders," he added.

Driv3r was previously scheduled for a release at the end of March.

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