Blizzard CEO dismisses the possibility of World OF Warcraft going free-to-play
Mike Morhaime, founder and CEO of Blizzard has put an end to any speculation that their all-conquering MMO World Of Warcraft will go free-to-play at any point.
At the moment World Of Warcraft is free-to-play up until level 20. Players who want to progress beyond level 20 must then join the 7.6 million-strong subscriber base.
Morhaime explained, “We’ve always taken the business model on a case by case basis. In the case of World of Warcraft, the first 20 levels are free. It wasn’t designed as a free-to-play game. I don’t see that type of transition happening in World of Warcraft, although we are always looking for new ways to make the game more accessible.”
Production director J Allen Beck backed up his CEO's affirmation adding that it would take significant work to make such a transition. Beck stated, “We would have to rework the game pretty significantly in order to make it free-to-play. It’s not something we’re currently considering.”
Blizzard has recently revealed a brand new expansion for World Of Warcraft called Warlords of Draenor as well as confirming that the Warcraft movie will be released around Christmas 2015.