News

NPD figures see US sales continuing decline

But 2009 still a strong year, overall

The recession continues to eat into the games industry, the latest NPD figures revealing that November's US sales continue the decline under way since the summer.

According to the latest data, November sales were down 7.6 percent compared with 2008, although the month was still the second best on record, which perhaps highlights the strength of 2008 more than anything else.

The year to date is still up 7 percent on 2007, overall, so while the numbers will worry some the trend is unlikely to be terminal.

"There was even heavier promotional activity this year than normal, and while they seem to have benefited hardware sales, they don't appear to have positively impacted software sales since unit sales of software are down even more than dollar sales are for that category," NPD's Anita Frazier explains.

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