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GTA coasting downhill says analyst

Series has 'peaked'

Following the unabashed success of Grand Theft Auto IV, AmTech analyst Ben Schachter tells Industry Gamers that the series has begun to show fatigue and may have reached its peak.

The relatively poor performance of Grand Theft Auto: Chinatown Wars on DS and PSP (there's also an iPhone and iPod touch version in the works) could demonstrate a weakening of the brand. Two expansions on for GTA IV on Xbox 360 - The Lost and the Damned and The Ballad of Gay Tony - haven't been wild hits either.

"Given the strength of GTA IV in 2008, the question may seem misplaced, but our concern is that the very highly rated new GTA content for Xbox as well as PSP and DS did not perform up to expectations in 2009," Schachter says.

While its premature to predict the decline of the GTA empire, troubles with the most recent titles clearly point to a need for Rockstar to rev up the franchise judiciously.

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