Ubisoft is banking on the 3D revolution
It's hard not to take notice of the current 3D fad that's raging in the movie industry these days. But is 3D going to find its way into other every day mediums and even our homes? Ubisoft is counting on it.
In an article by the Financial Post, Yannis Mallat, the Chief Executive of Montreal based Ubisoft Divertissements Inc., had this to say on the subject:
"3D is to pictures what Dolby Stereo was to sound. No one wants to go back to mono."
Ubisoft is the first company to jump into the 3D platform with both feet as they will be releasing a 3D video game to coincide with the release of James Camerons Avatar, which will be released in December.
Mr. Mallat also made brief mention of Ubisoft working towards being a "360-degree entertainment content provider." What this means is currently unclear, but we will keep you informed as we learn more.