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Guitar Hero could go subscription-based

Publishers consider new model

Rumour has it that Guitar Hero could soon shift to a subscription-based business model, similar to popular MMO games like World of Warcraft.

Speaking with The Seattle Times, Red Octane executive Kai Huang moots the idea of an ongoing subscription replacing the current approach to downloadable tracks and other DLC.

"That's definitely one of the things we would love to do. There are a lot of issues around music licensing. Customers want it. I know I want it. We're trying to make that happen," Huang told the newspaper.

Huang is obviously confident - and this approach might be one way of locking in players to the series, while at the same time bucking a trend that has seen music game sales stagnate.

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