Sony want more gamer 'loyalty'
Chatting with Japan Today, Sony Computer Entertainment boss Kaz Hirai has said that he wants to increase brand loyalty, and that future efforts will push the firm in this direction.
Hirai wants to lock people into services like the PSN, and will introduce premium subscription content in order to do this.
"We want to increase the value, or the brand loyalty of our Sony products. There is no question about it," the big cheese is quoted as revealing.
"That's the kind of combination that I think is not seen anywhere else. That I think is where our core competence lies, and that's a differentiator for Sony."