Activision call MW2 launch 'biggest ever'
An unsurprisingly buoyant Activision have described the release of Modern Warfare 2 as the "biggest entertainment launch" of all time - the firm expecting huge initial sales of the FPS.
Many UK stores opened at midnight to sell the title, while 750,000 pre-orders have been taken in Britain alone, Activision expecting first week sales of three-million units.
A glitzy premier was held in Leicester Square to celebrate the title's arrival, with celebrities including Dom Jolly, Goldie, Vernon Kay, Matthew Horne and more in attendance.
At the aftershow party, hip-hop star Dizzee Rascal performed, Activision clearly keen to push the significance of this launch beyond the typical videogames audience. There was even a "camouflage" carpet, complete with fans and cameras.
Modern Warfare 2 is out now. We'll bring you more soon.