Viacom sees Rock Band sales on the up

MTV hope for profit this year

Rock Band sales have disappointed this year, but MTV owners Viacom state that they believe the market has bottomed-out, with sales now on the up.

CEO Philippe Daumann says that the series should break even or make a little profit in time for Christmas.

"The economics of our Rock Band franchise are improving, though not as quickly as we'd like. We had a great launch of The Beatles product but obviously at this time of year we await the holiday season to begin as the month of November unfolds. We will start putting in more marketing dollars together with our retail partners behind that product," the big cheese tells investors.

"We just have to be cautious given that we are entering, over the next several weeks, a retail season that will depend on how consumers spend their money generally. So we have to be cautious about how it is unfolding. Meanwhile we continue to manage that business with a close eye on inventory levels and with a greater focus on software."


E3 Trailer