Activision: Modern Warfare 2 price is 'worth it'
UK boss defends high price tag for new FPS
Activision may have slapped a 55 GBP price tag on Call of Duty: Modern Warfare 2 in the UK, but local boss Andrew Brown has hit back over 'rip off' claims.
Despite community threats of a boycott, Brown says the price is fair, given the risks of modern game development and the quality of the title in question.
"At the end of the day, there is a spectrum of what people can afford and what people are prepared to spend. These things are key," Brown tells MCV.
"This is an industry where things cost a lot to develop and it's a risky business. We talk about building franchises; it is very expensive to do this from every respect. What we are finding is that for the right products, if you look at the time someone will spend playing something and compare it to something else, people are saying it's worth it."
