Currently imaginatively called the motion controller in most places, admitted at last week's Tokyo Game Show that they still haven't decided what the new technology will be called - with a number of names under consideration.

Executive says that until a final name is decided upon, the controller will be referred to as the Wand Controller.

"There are several candidates for the name of the controller. The SIXAXIS and the DualShock 3 - while great product names - are based on the actual tech. The name we pick for the Wand Controller maybe won't be so techie," the exec told Kotaku.

A more casual-orientated name seems likely, given that the 'wand controller' is supposed to help lure non-traditional gamers to the PS3. More shortly.

By Luke Guttridge