Speaking with giant website IGN, of America's Denise Kaigler has said that the time was right for a price cut, speaking in the wake of news that reveals the will fall from 249 USD to 199 USD across the States.

Wii Sports is apparently doing rather well, too, the executive explaining that as a result the add-on and Wii Sports Resort will not be grouped together with the console as part of a bundle just yet.

"We never said that it would never happen. And the timing makes sense. What better time to give consumers this gift package right before the official start of the holiday season? With the upcoming launch of Wii Fit Plus on October 2 and the November 15 launch of New Super Bros. Wii, it's a great time to do this - to make gaming accessible to everyone. That really is part of our mission," enthused the big cheese.

"We are definitely on a journey and this is a never-ending, exciting journey to expand the market and to make videogames accessible to everyone. There are 50 million U.S. consumers sitting on the sidelines, looking for a reason to be part of all the fun, and we do believe that reducing the price of the world's most popular videogame home console will be that trigger for many of those consumers."

By Luke Guttridge