While the on-demand service may be exclusive to the 360's Live platform (in North America) for the time-being, the boss of the media firm says that Netflix will eventually make its way to other consoles.

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Speaking to Reuters, CEO Reed Hastings has said Netflix can be offered in innumerable places, the boss hinting that a myriad of new platforms will be supported just as soon as the exclusivity period with has expired.

"Eventually we want to be on all the game consoles, all the players, all the Internet TVs. So we are working in parallel with all of those efforts. Currently our Xbox deal is exclusive and we haven't characterized it more than that," Reed teased.

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By Luke Guttridge