US gaming may be struggling amid the economic downturn, but believe the is bucking a general downward trend, claiming that the console is the only system to have achieved sales growth in the last year.

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Apparently sales of the 360, which this month receives a price cut, are up some 17 percent in the first nine months of the year - over the same period in 2008.

Sales of the console hit 215,000 units in August, according to the latest figures from North America, with a reduced price and a new-look service credited with driving enthusiasm for the box.

Xbox Live, meanwhile, now boasts over 20 million users worldwide, and the console's fortunes stand in contrast with those of the - analyst seeing sales of Nintendo's device down 50 percent on 2008.

More business chicanery soon.

By Luke Guttridge