iPhone News

Jobs describes iPod Touch as games machine

Focus of device has changed

Speaking to the New York Times, Apple boss Steve Jobs has said that the reason the iPod Touch doesn't have a camera is that the gizmo is designed primarily as a 'games machine'.

Jobs admits that marketing the device was something of a challenge, but that the success of games delivered to the iPod Touch and the iPhone via the App Store has convinced him that there is a huge opportunity here.

"Originally, we weren't exactly sure how to market the Touch. Was it an iPhone without the phone? Was it a pocket computer? What happened was, what customers told us was, they started to see it as a game machine," Jobs reveals.

"We started to market it that way, and it just took off. And now what we really see is it's the lowest-cost way to the App Store, and thats the big draw. So what we were focused on is just reducing the price to 199 USD. We don't need to add new stuff. We need to get the price down where everyone can afford it."

We'll have more on Apple's rise as a gaming force soon.

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