US PS3 sales leap 300 percent
New pricing does the trick for Sony
Sony Computer Entertainment America drop by today to confirm that since the arrival of the cut price 120Gb PlayStation 3 console on September 1st sales have leapt some 300 percent.
PS3 hardware revenue is up some 140 percent following the pre-Christmas move, versus the week building up to the price cut to 299 USD.
Sony are running a brand new 'It only does everything' ad campaign stateside at present - and it is expected that will further boost sales as the festive season draws near.
This follows a similar UK campaign which informs us that the 'Games are only the start', Sony keen to play up the console's role at the heart of the living room.
We'll have more on Sony's success from the latest NPD figures very soon.
