Activision boss unsure about future
Speaking with Barrons, Activision Blizzard big wig Bobby Kotick says that the growth of gaming over the next few years is under threat - because the number of new 'gamers' isn't growing as fast as it once was.
"It's not a trivial investment for people," Kotick said on the price of current console models.
"Part of my concern over the next couple of years is when you look at an economy that's not growing and you look at all the economic challenges we face, not just for videogames but for all businesses."
Kotick is presumably heartened by the recent PS3 and Xbox 360 price cuts, but it seems these initiatives are not enough to convince the executive that epic growth rates can be resumed soon. More as we get it.
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