Sony to 'reposition' PS3 as all-in-one system
Dille talks about new marketing moves
First it was about the PS3 being a media hub, then it was about the games, and now - seemingly - it's about the system becoming a "total entertainment solution".
Sony are rolling out a new "It only does everything" advertising campaign this autumn, and it apparently draws the focus back towards Blu-ray, movie downloads and casual titles - and is less about hardcore games.
"We have been a game company for years and we would never walk away from that, but research confirmed there is a larger proposition under our nose.We wanted to reposition as a total entertainment solution. We felt like we can really own entertainment," enthuses executive Peter Dille - talking to the LA Times.
More on this as we get it. Thanks Edge.
