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Eidos let users choose price of CM 2010

Publisher pulls a Radiohead

Taking a leaf out of Radiohead's book, Eidos today confirm that they will let purchasers of Championship Manager 2010 choose what they pay for the new football management simulation.

The game will be released online on September 11th, and the new approach mimics what Radiohead did with their album In Rainbows back in late 2007. The band let downloaders of the release choose whatever price they wanted to pay - from as little as one pence.

This is something of an experiment for Eidos, so it'll be interesting to see if it works, while we do hear there will probably be a minimum price of some description (covering delivery costs).

"This is a first in the videogame industry and echoes a similar initiative launched by rock band Radiohead in 2008 with their album In Rainbows. We're keen to see as many people as possible playing Championship Manager, and think this is a great way to get people playing," reads word from the firm.

"There is a small transcation fee to cover costs encountered in delivering you the game and a 1p minimum charge, but the cost for the full version of Championship Manager 2010 is yours to choose..."

The developer will also charge for season updates to the game, which is perhaps a new way of making money, micro-transaction style. More on this as we get it.

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