The amount of time WipEout HD players have to wait during the loading of races is being adversely effected by in-game advertisements, IndustryGamers report.

The in-game ads can add about 10 seconds to the load-time prior to races, as tested by users comparing level load-times with and without the commercials in place.

The adverts are confined to load-screens at present, but this news has sparked conjecture that the Double Fusion-provided ads for WipEout HD might be getting extra exposure through the longer loading times.

The dynamic ad deal, only confirmed by yesterday, covers other games beyond WipEout HD, but Sony have already canned the offending ad in question.

"The ad has been removed from WipEout HD and we are investigating the situation to ensure that any in-game does not affect gameplay," word in from Sony assures.

By Luke Guttridge